Marketing Plan Research Paper Example | Topics and Well Written Essays - 500 words - 2

Marketing Plan - Research Paper Example The company’s product – Daisy Make-up kit – is waterproof in design and does not fade during rains. The company has an utmost objective of reaching out to both local and international brides and brides’ maidens with the make-up kit while achieving 70 percent profit margin in its product’s sales. The first strategy that the company seeks to employ in enticing the prospective customers is merging high quality with price affordability. As such, it seeks to have the brand of high-quality make-up kit – Daisy Make-up Kit – that has significantly low and affordable price. The company shall embark on the creation of customer awareness and relations campaign by putting strategies in place for demonstrating to the customers how the product’s key features work. In so doing, Silva Company Limited shall be aiming at communicating to the prospective customers the competitive qualities of its brand make-up kit. The company shall place details of the demonstration with intensive description encompassing the quality if the product on its website that must also be updated from time to time. Another strategy shall involve aggressive advertisement of the product that the company shall conduct through different medium. It shall use print, audio and audio-visual media to reach out to the prospective customers. For instance, the company ought to take advantage of seasonal Bridal Magazines produced by reputable companies (Ferrell & Hartline, 2012). It shall also make use of the rapidly growing social media as a reach-out tool. Concerning marketing mix, the company intends to employ diverse customer-friendly means of acquiring and retaining its customers. Prices shall be set based on the customers’ levels of income and welfare. The company intends to offer focus on price affordability in relation to quality. The company intends to