Professional Development in Business German Supermarket

Question: Describe about the Professional Development in Business for German Supermarket. Answer: Summary of the newspaper article In the article, it is mentioned that the German supermarket retail chain Aldi is diminishing its market share in the Australian supermarket. In the region of Victoria, NSW and Queensland, the market share of Aldi is diminishing drastically from 12% to 11.7% in the month of June. However, the sales of the company are increasing in many parts of the country (Boyd, 2016). However, the sales of Aldi is still lower than any other supermarkets of Australia such as Metcash, Coles and Woolworths. This situation has helped the German retail chain to increase their market share in the different parts of the Australian subcontinent. It is seen that the retail chain has planned to open its retail stores in various parts of Australia. Currently, Aldi has 400 stores across Australia. Its expansion plan is planning to open total 500 stores along east coast of Australia. Aldi on the other hand, compete with the Australian supermarket retail giants by increasing its number of private label brands and selling them at lower prices. This has led to beginning of price war among the Australian supermarkets. The company has invested a lot in order to develop products that are of standard quality. Losing of market share is really a matter of disappointment for Aldi Australia. It is the reason of investment done by the company for developing products of private label as well as price penetration strategy (Aldi.com.au, 2016). Both these pricing strategy along with opening of new stores in the Australian market will help the company in earning the market share. References Aldi.com.au. 2016.Discount supermarket offering smarter shopping - ALDI Australia. [online] Available at: https://www.aldi.com.au/ [Accessed 6 Oct. 2016]. Boyd, E. 2016.Aldi hits first speed bump. [online] Dailytelegraph.com.au. Available at: https://www.dailytelegraph.com.au/business/companies/aldis-growth-slows-on-the-eastern-seaboard/news-story/9a87e7bb0bd571d219860dfd68e8f94b [Accessed 6 Oct. 2016].